Cost Analysis
Participants in the survey (n = 25)
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24 said "yes" to purchasing the product
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96% of individuals would purchase the product
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1 individual stated they would not purchase the product
Of the 24 that said that they would purchase the product:
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2 said they would pay $3
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2 said they would pay $8
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20 said they would pay $5
Ingredient Cost
Texas Pete Buffalo Sauce: $8.40
Cream Cheese: $1.58
Cheddar Cheese: $7.32
Ranch Dressing: $7.12
Eggroll Wrappers: $12.00
Eggs: $0.26
Bell Peppers: $0.36
Jalapeno Peppers: $1.00
Salt: $0.08
Modified Corn Starch: $0.48
Boneless Thigh Meat (3 lbs.): $7.47
Total Cost: $46.07
Product Cost
$0.81 per unit x 8 egg rolls per box = $6.48
When comparing the price to other chicken egg rolls with 8 per box, the price is ~ $5.00
**Wholesale cost of ingredients will be cheaper, therefore, we will market our product to grocers at $5.00 for a box of 8 Buffalo Chicken Egg Rolls. This is also due to our product being a larger size.
For 8 Buffalo Chicken Egg Rolls as an appetizer, they will be sold for $8 with ranch dressing and 4 whole egg rolls (8 halves)
Market Safari
Price per Eggroll: $46.07 / 57= $0.81
Marketability
Targeted consumers: millennials (18-34 years old)
Business to Business: Applebee's, O'Charley's, Chili's, Buffalo Wild Wings
Business to Consumer: Walmart, Publix, Kroger (in-store and through e-commerce)
Strategy:
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Facebook
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Twitter
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Instagram
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Personal website
Contributors to this page: Lindsey Spencer, John Sansom, and Katie Martin.